Girls Fashion Lifestyle

Commends been made public in the fashion show The Brander, in Barcelona, its market study on online purchase of fashion. Research shows that 41% of Spanish Internet users said they had bought online fashion item last year.

The study was conducted through online surveys in the month of May 2010, a map of the plasma such as a woman online buyer 20 to 29, who uses the Internet as a source of information for fashion magazines and television, with a more dynamic social profile in general than non-online shoppers, and far from the stereotypes previous, less sensitive to price.

The massive to purchase online, according to the study of Praise, has occurred in the last 3-4 years (75% of buyers started in this interval). For Joan Micro, ipso facto division director, project manager, “there have been other areas that have open season on the online shopping such as airline tickets, cinema tickets or car reservations, fashion has arrived in a second wave, but it is a reality of hand as Prevail online outlets, and Vente-Privee Bovid and have come to stay. “

70% of buyers denies having had any problem in online shopping. Among the specific incidents, are the sizing, shipping delays, and arrival of items other than those chosen? Only 2% mentioned frequent problems.

The more items purchased online, both men and women, are T-shirts (54%), accessories (42%, shoes (36%), pants (34%) and jerseys / sweaters (28%). The average expenditure reporting the spent per year is 200 €. The reasons put forward as justification to buy online are very different. Highlight: access unique offerings not available offline (83%) is more convenient (80%) and prices are cheaper (79 %).

With regard to non-buyers, the reasons revolve around the need to touch / see / test the garments. For Joan Micro, “we are in a mature market, with a high percentage of buyers. The final expansion for act ales buyers will not, on the one hand, entry into e-commerce major brands in the offline world, such as Zahra, and, secondly, the implementation in fashion portals augmented reality tools that allow test guarantees the items will be purchased. “

Are the maximum exponents of culture “teen”, prestigious designers are scrambling to clothe and convened to pose for the graphs of the most recognized brands. A segment that creates trends and generates millions

they are beautiful, successful, rather than young and fashion victims. Always dress according to what they dictate the latest trends, from the hand of the most acclaimed designers in the world.

His good taste in clothes, both within the film sets and in their daily lives, is so attractive that they summon to star marks the campaigns of the new collections and attract a teenage audience (and not so young) to dress like them.

Despite being so young, they earned posing on the covers of major fashion magazines like adult women. Blake Lively, Emma Watson and Mischa Barton are just some of the examples at the international level while in Argentina this place is occupied by the stars of the television series “Almost Angels”, Mariana Esposito and Maria Eugenia Suarez….

“You should always look new trends and to even create new looks. They are characterized by keeping a enviable style. Impose their personality through their look and every garment and accessory that choose to show that they own a single image. As a source of inspiration, usually attend the shows and major events, “said Viviana Cogan, one of the designers 47Street, a teen clothing brand.