Girls Fashion Lifestyle

Mexico held “the party of the year” with the completion of the first edition of the Top Glamour awards, which recognize the personalities of the fashion and entertainment leading to an international level.

“We are accustomed to receiving international personalities, but nobody had collected at most top”, on Friday told the AP Mar Abaca, director of the Mexican edition of Glamour magazine, which awards the prize. “An event like this, it’s going to bring a lot of glamour to the city.”

The award ceremony to be held on October 28 will honor the most outstanding figures in 10 categories that include Mexican actor, singer, female, national and international designer and best model male and female, among others.

The winners include actress Ana de la Roguery, the Spanish singer Belinda and Elsa Pataki, who will receive the award for most beautiful face in international cinema.

The Venezuelan fashion designer Carolina Herrera is recognized as the best designer
international.

The editorial board of the journal chose the winners, detailed Abaca, considering the path to reward “players and who is making history.”

Abaca explained that the idea of the ceremony, which will be conducted by the Mexican Rebecca de Alba and the Spanish Mar Sara, emerged two years ago, when the editor of the American version of the publication he suggested a local version of Woman of the Year Award which recognizes the most outstanding women.

“I said: ‘the truth is you should do a similar event … you should do something inspired by this in Mexico, because it would Glamour to another level,’” she said.

He noted that the Mexican version has “absolute identity.” Unlike
awards held annually in the United Kingdom and the United States, Mexico also awarded male talent.

Among the outstanding talent Jon Kartajarena model and the Mexican designer Christian Coat, who has emerged as one of the brightest young Latinos in the New York fashion scene?

Commends been made public in the fashion show The Brander, in Barcelona, its market study on online purchase of fashion. Research shows that 41% of Spanish Internet users said they had bought online fashion item last year.

The study was conducted through online surveys in the month of May 2010, a map of the plasma such as a woman online buyer 20 to 29, who uses the Internet as a source of information for fashion magazines and television, with a more dynamic social profile in general than non-online shoppers, and far from the stereotypes previous, less sensitive to price.

The massive to purchase online, according to the study of Praise, has occurred in the last 3-4 years (75% of buyers started in this interval). For Joan Micro, ipso facto division director, project manager, “there have been other areas that have open season on the online shopping such as airline tickets, cinema tickets or car reservations, fashion has arrived in a second wave, but it is a reality of hand as Prevail online outlets, and Vente-Privee Bovid and have come to stay. “

70% of buyers denies having had any problem in online shopping. Among the specific incidents, are the sizing, shipping delays, and arrival of items other than those chosen? Only 2% mentioned frequent problems.

The more items purchased online, both men and women, are T-shirts (54%), accessories (42%, shoes (36%), pants (34%) and jerseys / sweaters (28%). The average expenditure reporting the spent per year is 200 €. The reasons put forward as justification to buy online are very different. Highlight: access unique offerings not available offline (83%) is more convenient (80%) and prices are cheaper (79 %).

With regard to non-buyers, the reasons revolve around the need to touch / see / test the garments. For Joan Micro, “we are in a mature market, with a high percentage of buyers. The final expansion for act ales buyers will not, on the one hand, entry into e-commerce major brands in the offline world, such as Zahra, and, secondly, the implementation in fashion portals augmented reality tools that allow test guarantees the items will be purchased. “