Posts Tagged ‘woman online’
How Brander fashion show in Barcelona
Commends been made public in the fashion show The Brander, in Barcelona, its market study on online purchase of fashion. Research shows that 41% of Spanish Internet users said they had bought online fashion item last year.
The study was conducted through online surveys in the month of May 2010, a map of the plasma such as a woman online buyer 20 to 29, who uses the Internet as a source of information for fashion magazines and television, with a more dynamic social profile in general than non-online shoppers, and far from the stereotypes previous, less sensitive to price.
The massive to purchase online, according to the study of Praise, has occurred in the last 3-4 years (75% of buyers started in this interval). For Joan Micro, ipso facto division director, project manager, “there have been other areas that have open season on the online shopping such as airline tickets, cinema tickets or car reservations, fashion has arrived in a second wave, but it is a reality of hand as Prevail online outlets, and Vente-Privee Bovid and have come to stay. “
70% of buyers denies having had any problem in online shopping. Among the specific incidents, are the sizing, shipping delays, and arrival of items other than those chosen? Only 2% mentioned frequent problems.
The more items purchased online, both men and women, are T-shirts (54%), accessories (42%, shoes (36%), pants (34%) and jerseys / sweaters (28%). The average expenditure reporting the spent per year is 200 €. The reasons put forward as justification to buy online are very different. Highlight: access unique offerings not available offline (83%) is more convenient (80%) and prices are cheaper (79 %).
With regard to non-buyers, the reasons revolve around the need to touch / see / test the garments. For Joan Micro, “we are in a mature market, with a high percentage of buyers. The final expansion for act ales buyers will not, on the one hand, entry into e-commerce major brands in the offline world, such as Zahra, and, secondly, the implementation in fashion portals augmented reality tools that allow test guarantees the items will be purchased. “